Cobeca Pulse: from operational data to intelligence you can talk to.

Pharmaceutical distribution needs to understand what happens between the delivery of a product and its sale at the pharmacy.

Analyzing these moments separately makes it hard to identify slow-moving products, review availability and recognize commercial opportunities. The challenge was to connect that information and put it within reach of pharmacies and suppliers, in an experience they could use to make decisions.

Quarks built the business data foundation on Essential 137, connecting Cobeca's sell-in with the sell-out of the integrated pharmacies.

Essential organizes that information in a common model that relates products, pharmacies, suppliers and sales. On top of this infrastructure, Quarks developed Cobeca Pulse, the application that presents information according to each user's needs and permissions.

• —For pharmacies: a view of sales, inventory and turnover that helps identify products that need attention and guide purchasing and assortment decisions.
• —For suppliers: a view of how their products perform in the channel, with analysis of sales, presence and coverage within the available information.
• —For Cobeca: a reusable technology foundation to develop and expand its commercial intelligence offering.

The data and analytics layer of Cobeca Pulse is built on Amazon Web Services, relying on enterprise capabilities for data protection, identity management and granular access control.

The architecture is designed to safeguard commercial information and organize access to it by company, profile and permissions. AWS encryption capabilities complement this approach to protection and governance.

A technology foundation ready to expand the use of analytics while keeping control over who can access the information.

Orbit brings a conversational AI experience to Cobeca Pulse, powered by AWS analytics and artificial intelligence capabilities.

Its value comes from its connection to the business's data and definitions. Essential provides the context that relates products, pharmacies, suppliers, sales and inventory; Orbit brings that knowledge to the user through natural-language questions.

The conversation can start from questions like:

• How did sales in this category evolve over the last month?
• Which products show a drop in turnover?
• In which areas did sales of my portfolio decline?

Users can explore the available information, compare behaviors and dig deeper into a question using the language of their work, within their access scope.

For the pharmaceutical industry, this represents a profound shift: business knowledge becomes accessible through a conversation.

A pharmacy manager, a purchasing manager or a sales team can approach analysis from the question they need to answer. This opens the possibility of bringing data intelligence into the very moment of the decision and reducing reliance on reports prepared for each query.

Cobeca Pulse turns pharmaceutical distribution data into an intelligence product for its network.

The combination of Essential, AWS infrastructure and conversational AI brings together three capabilities: connecting information, organizing it with business context and making it easy to query for those who make decisions.

The outcome of the project is a shared foundation and an application with differentiated experiences for pharmacies and suppliers, ready to expand analytics on the same infrastructure.

Essential connects the business. Cobeca Pulse makes it visible. Orbit lets you talk to it.